What Is A Business Plan? A Simple Definition For Dummies


What is a business plan? Do you know the answer to this question? It seems to be obvious, but when asked, many people actually find it difficult to give an exact definition. This is why we decided to write a short article on the matter.

A Simple Definition

Actually, it’s a very simple thing:



A business plan is simply a statement of business goals, containing some plans and details about how exactly to achieve them. It describes the future plans for your business and is a kind of roadmap showing how exactly you are going to develop your company.

That’s it, in some really simple words. Actually, everything that describes your future business plans and suggests some ways for achieving them may be considered a business plan. Have you ever had an idea about your company that you put on paper sketching with it some important task about making it happen? Well, this is the simplest form of a business plan. There are no strict rules about how to write one, it can be written even on a single page, and sometimes this is the best way to do it. In other situations, you may need to make it a little bit longer, in order to describe your business better and in a more detailed manner. It’s all up to you and the situation you are in.

Why Do I Need One?

A roadmap for your business.

A roadmap for your business.

Every business needs a business plan, especially for start-ups. It set the goals you need to accomplish and you can use it to share these goals with employees, partners, and other interested parties to make sure everyone on your team knows where they are going. It’s the path you should follow and not having one is like a journey without a clear direction. It will help you to stay focused and prevent you from staggering in the wrong direction.

If you are starting up, the chances of finding financing for your business without such a plan are close to zero. Usually, this is one of the must-have documents when you are applying for financing.

Such a plan will be also helpful for you, too. Writing one will show you so many things you didn’t even suggest you need to address in order to do your business.

In the end, there is one popular saying on the matter:

If you don’t have a plan, you are planning to fail.

How To Create A Business Plan?

1. Writing it totally by yourself – usually, such a document should describe your company’s future plans for around 3-5 years ahead. If you are wondering what exactly you need to describe regarding your plans, you can check our example table of contents.

2. Use some templates to do this – at the end of this post, you can find some of the best online resources you can use to create your plan even online. There are also templates and tutorials that are written by some great professionals in the field.

3. The easiest way to make a business plan is probably by using the step by step online wizard. The only thing you need to do is just fill out the forms and follow the instructions and you will have your plan ready in a matter of hours. However, it’s a paid service, but it’s one of the best and most affordable you can find. It will save you a lot of time and work and I think it’s well worth it.

Creating your business plan

Creating a business plan can be daunting for those who are new to the entrepreneurial journey. Outlining your business goals, strategies, and budget can be overwhelming, but a well-crafted plan is essential for any successful startup. If done correctly, a business plan can be the roadmap to success.

Start by outlining your goals and objectives, as well as how you plan to achieve them. Your goals should be specific and measurable, taking into account your target market, mission statement, and competitive advantage. Factors such as pricing, marketing, and customer service should also all be taken into account when formulating your business plan.

Next, analyze the market and your competitors. Researching the competitive landscape can provide you with valuable insights into what works and what doesn’t. Take into account the competitive advantage of your competitors, as well as their marketing strategies.

Once you have a clear picture of your business and the market, it’s time to create a financial plan, which should include your different income streams, expenses, and the breakdown of how much money you need to launch your business. You’ll also need to account for different variables such as inflation, taxes, and other economic changes.

Finally, record the strategies you will use to realize your goals. These strategies need to include timelines, goals, and milestones at each step, and should also account for any risks you may face.

We hope you now know what a business plan is and how it is used. To see some more interesting articles on the matter, you can go through our related posts below. If you find this article interesting, please, support our site by sharing it with friends. All you need to do is just to press your best social button.