Alexa.com – A Start Up Story Of Brewster Kahle and Bruce Gilliat


Alexa.com is a web traffic analysis service that provides comprehensive web analytics and competitive intelligence data. The company was founded back in April 1996. Its vision revolves around the concept of wise web navigation a concept that is ever-evolving still today. Currently, it is owned by Amazon and was acquired in 1999. Alexa tracks over 30 million websites, giving customers in-depth insight into how visitors interact with their sites. It also keeps track of top sites and other categories to measure the online popularity of various web properties.

Alexa Internet, Inc. is a successful web information company that has created a wide array of tools that are specifically designed for the use of website owners. These tools are very significant to the success of the company vision. These same tools are instrumental in driving traffic to a website. Thus, they play a central role in letting business owners see how website traffic affects their business.



Since its establishment, users of Alexa have benefited from the massive number of downloaded toolbars. In fact, the company is responsible for some of the largest web crawls on the net still today. They have developed a wide infrastructure that processes a large amount of data as well. Alexa admits that the growth of the company is also influenced by the patronage of its clients who form a symbiotic relationship with the company. The clients get and they also give, they get a useful tool that is only enhanced by the number of people who use it. This makes for an interesting relationship between Alexa and its loyal customers.

Alexa Toolbar

Alexa.com – logo, 2012

The company boasts its Alexa Toolbar which is its hallmark program. This is a program made by the company which can be installed in the user’s browser. This performs a very important function because every time a website user changes pages within the site this toolbar will send a message to the Alexa server for information retrieval. The retrieved data will then appear on the toolbar.

The members of the Alexa Toolbar Community and their active participation had brought Alexa to its current business position. Alexa acknowledges its Toolbar Community for the huge role they have played in the advancement of the company as well. Whenever the members of the community make use of the toolbars, they add essential information about the web and for its part, Alexa provides the Toolbar Community with related links and traffic ranks that will capture more visits to the client’s websites.

Products

Alexa Internet, Inc. offers tools that will drive traffic to your site through its Alexa Pro program. This is a complete kit of tools that are used by website owners. This gives the website owner metrics, tools, and analysis that will drive traffic to the site. Aside from the accurate traffic metrics, it also provides automated site scans and SEO recommendations.

The Alexa Pro offers 3 kinds of plans to make your traffic grow. They are the basic plan, insight plan, and advanced plan. The basic plan charges a $9.99 monthly rate and is suitable for starters. The insight plan provides deeper analysis and is pegged at $49 per month. You get a complete picture of your website’s performance if you subscribe to the advanced plan. The highest plan costs $ 149 per month.

Alexa offers varied services aside from the popular Alexa toolbar. These include site info, top sites, site audit, and web services. Another outstanding service is the Alexa Web Information Service on the Amazon.com Web Services platform. Alexa is constantly searching for ways to help its community of users as evidenced by its new innovative programs.

Alexa has been crawling the web since its establishment in 1996 and it reports a magnanimous level of gathered information. As of this date, it gathers a daily web content of 1.6 terabytes.

Alexa provides services measured by traffic rank. It supports both desktop and mobile web browsers, and a number of different services can be monitored through the site. These include keyword rankings, backlink analysis, search engine rankings, demographic data, traffic patterns, usage patterns, and more. Subscribers can access analytics from any internet-connected device, including both Android and iOS devices.

In addition to website tracking information, Alexa also offers subscription services that provide more advanced data about a website’s competitors’ performance. These insights help customers better understand their industry landscape, which can lead to more informed business decisions regarding online advertising strategies and marketing campaigns.

Alexa has also become an increasingly popular tool for social media analysis. With the ability to track Twitter hashtags and Instagram photos as well as websites, customers now have an even greater tool to measure the engagement of their social media campaigns as they relate to their websites’ overall performance metrics. This helps marketers better understand the performance of their content within different platforms and capitalize on their successes while addressing potential issues or areas needing improvement.

If you want to access the company’s massive level of information, you can visit the Alexa Web Information Service or copy http://www.alexa.com to your browser to access the Alexa Internet, Inc. website.

Overall, Alexa is one of the most comprehensive web analytics tools available to businesses today without breaking the bank or requiring complex setups or steep learning curves. It enables customers to track website performance in real time as well as gain insights into competitor metrics for informed decision-making regarding online marketing strategies. Its industry-leading data makes it an essential tool for any business looking to make a significant impact in today’s digital space