Here Is How Adam Callinan Built A 7 Figure Business Step By Step

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Adam Callinan is an entrepreneur, writer and co-owner in a venture capital firm. Not only has he helped lots of small businesses at their early stage, but also he started many companies himself. He has some decent start up experience and here is a great story of his, a step by step explanation of how he started an automated million dollars online business with practically very little cash and no employees. This is the story of his latest and very successful online start up – . This article was originally published on, by Adam himself:

Recently I wrote a general overview, similarly titled, of the steps someone can put in place to lay the foundation for an automated business that might give you the ability to create seven-figure revenues, without the need for employees. Now I’m going to tell you, step by step, exactly what my co-founder and I did at BottleKeeper to accomplish this.

I do want to be clear that I’m not writing this column to plug my own company — instead, it’s being written as a direct result of feedback from fellow readers from the last piece.

Here are the details about the product and business we created that has allowed us to generate seven-figure revenues without employees, while maintaining the ability to operate the company from anywhere in the world with an Internet connection.
So, how did it happen?

The Bottle Keeper

The BottleKeeper – the product that brought 7 figure to Adam Callinan.

It started with launching an off-the-shelf e-commerce site toward the end of a crowdfunding campaign in late 2013, which was set up on WordPress with Paglines DMS, a “drag and drop” front-end editor, and WooCommerce.

If this sounds complicated, know that anyone with a computer can set this up in 10 minutes, and there are even more simple alternatives such as Shopify and Squarespace for e-commerce needs. Once live, the site was constantly tweaked and improved as we seemingly fumbled around in an attempt to figure it out.

With the continued development came the need for solutions that were well beyond my programming expertise — which is virtually none. The good news is that you can “plug in” a solution to nearly any issue or desire that you can imagine, many of which are free and take 30 seconds to configure. In our first website we had up to 32 different plugins running simultaneously, which is a ton, but our sales processes were completely automated.

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