The Start Up Story Of Basecamp And Jason Fried
Basecamp is one of the coolest companies in the world. Its headquarter is in Chicago, but everyone working there is free to live and work from anywhere else in the world. This is how, not much surprisingly, many of the employees of Basecamp work from home and other convenient locations.
What Is Basecamp?
Basecamp is an on-line project management software, used by thousands of companies and individuals from around the world. The software is offered as a SaaS and it actually works in the so called cloud. User use a browser to use the app, which makes it completely platform and device independable. It was first released in 2004 and has been constantly improved till now.
The story of Basecamp.com story was initially published on company’s site. Its author is the CEO and founder of the business – Jason Fried.
It all started back in 2003. Back then we were a web design firm. Companies hired us to re-design and simplify their web site.
Business was great and we were busy. But we were disorganized. With so many concurrent projects, things began to slip through the cracks.
Projects dragged on too long. We dropped the ball on key deliverables. We had some major miscommunication (“Wait, who said that? We did? When? Where?”).
Back then, we relied on email for everything. Email’s great for many things. But it’s not great for long-running projects. Things get lost, people get left out of conversations, there’s nowhere to go to see what’s left to do. Know what I mean?
So we started looking for a project management tool. We needed something to help us communicate ideas, organize the work to be done, and present work to stakeholders. Simple as that.
We tried a few tools, but they were complicated and too hard to use. So we slowly slipped back to using our old standby – email. Our problems continued.
Frustrated, we decided to build our own simple project management app. A few months later we had something ready. We started using this tool with our existing clients.
Immediately projects ran better! We regained the sense of order and calmness we’d been craving. And clients noticed – they really appreciated the improved communication and organization.