The Rise of Zynga – The Start Up Story Of Mark Pincus
Zinga (zynga.com) was incorporated in April of 2007 by Mark Pincus in San Francisco, California. Just a few years later, the company began generating billions of dollars in revenue developing social games. Originally the project was named Presidio Media and the name was changed later in July of 2007 in honor of Mark’s dog. The entire production team included just nine people to run the full website and today Zynga has millions of users from all around the entire world, with a staff of hundreds of people. The company is responsible for some of the most popular social media games that are available online like Farm Ville, City Ville, Zynga Poker, etc. According to its dollar value and revenue of more than $1 billion in 2012, Zynga is now competing amongst gaming industry giants such as electronic arts and Activision.
It is amazing to see a business that emerged from something fairly small over just a short period of time. The creator began Zynga wasn’t an already established entrepreneur. He had longed for other industries that had moderate success but there is a good chance that even Pincus could’ve imagined the success that his company Zynga was to have in the future. Pincus was extremely fascinated with the idea of the tech boom. His original entrepreneurial creations came in the form of several different websites and web products. He is invested in successful companies such as Cisco, Paypal, Facebook and more.
Before he created Zynga he always had a real passion for social media websites such as Friendster, Napster, and EZboard. His past investments in these companies would eventually lead him to look into Zynga. Unfortunately for other investors in this project, Pincus made a number of failed investments especially one in a company known as Tagsense leading up to the inception of Zynga. This made it very difficult for investors to hop on the company bandwagon right away.
When Facebook opened up their platform for other applications to join in the programming interface, this is when Zynga came about. Deciding to get a piece of the booming Facebook market, the company would release a few social games over the Facebook network. Pincus always liked the idea of gaming with friends but could never get them all in the same place. But because many people use Facebook relatively often through the day, adding a few quick games was a great way to bring people together and enjoy some time together online. This is how in 2007, the first social game was introduced – ‘Texas Hold’Em Poker’. From the perspective of investors, Zynga games were far too simple and looked very similar to shareware that was being developed at the time. Because there were high-quality games available for consoles, most investors that were looking into gaming companies were interested in the PC and console gaming giants. Zynga seemed to sneak its way in because the games that they were offering, anyone could play on most systems. This very simple poker game was a great way the players could play together and keep an active chip count amongst friends. Poker was extremely popular during 2007 and Zynga got in to ride the wave at the right time. The game was a success and this helped the company raise its first venture capital injection of $10 million in 2008. Later in the same year, another group of investors provided $29 million and the company hired Bing Gordon – the ex-creative officer in Electronic Arts. Having a good amount of cash, Zynga decided to invest it in the purchase of the famous online game – YoVille.
Zynga began to flourish and develop apps for Facebook that would become the new standard for social gaming applications. In 2009, Zynga became the most popular app provider on Facebook. Later the same year, the most successful game of the company was born – The Farm Ville. Just a month after its launch, more than 10 million people were enjoying the game every month. By the end of 2009, more than 25 million people were playing that game.
In 2010, Zynga continued its expansion. Facebook tried to force the use of Facebook Credits in the games, which almost led to breaking the connection between the two companies. Finally, the two online giants managed to reach a consensus, negotiating a 5-year contract of partnership.
At the end of 2010, City Ville became the most popular game of the company having more than 60 million active players. During that year Zynga fueled its expansion by acquiring several games developing companies, among which – XPD Media, Challenge Games, Conduit Labs, Dextrose, area/Code and some others.
On the 1st of July, 2011, Zynga became a publicly traded company by selling shares to investors for more than $1 billion dollars. The cash was used for more acquisitions of competitors and expansion. Companies like OMGPOP, Buzz Monkey, November Software and some more fell under the forces of the social gaming giant.
Today Zynga games continue to be released just about every week and the company is now estimated to be worth over $9 billion. Currently, it is the biggest provider of social games services, having more than 240 million active players every single month. The games are available on various platforms such as Facebook, Tencent, Zynga.com, Google+, iPhone, Apple iOS, Android, etc. By their charity site – Zynga.org, players have raised around $10 000 000 for different social causes around the world.
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