Online marketing has been growing for many years and it has become a constantly expanding multi-billion industry. Any business must have a presence online, nowadays this can be the difference between failure and success. SEO is one of the most, if not the most important aspect of online marketing. Companies from all around the world spend large budgets every single year for improving their search engine rankings and this is not about to change in the foreseeable future. Typically search engines themselves don’t like their results being manipulated, so they constantly improve their ranking algorithms for excluding nonnatural popularity from their results. This is how SEO has been constantly changing and you should be constantly updating your knowledge in this field to take advantage of it. For the last two years, it changed the most. After Google announced their algorithm updates, more known as Panda, Penguin, and other animals (like the Hummingbird Update), the SEO world has become different.
So, here we came across a pretty nice infographic, that we consider will be of great help to many online marketers. In the picture below you can find some of the most important ranking factors after the Panda and the Penguin updates, which caused the biggest changes in SEO for the last 10 years. So, these would probably be the most important ranking factors of 2013 and 2014.
200 Ranking Factors for 2014, by SingleGrain and Backlink
Ranking your website higher in the search results
When it comes to ranking high in search engine results, there are a number of strategies you can use to improve your website and its visibility in the online arena. However, Here are the very basic things that everyone should start with:
1. Create Quality Content – Developing quality content is key to improving organic traffic and driving website visitors through relevant searches. This can include blog posts, articles, web pages or even videos that should be populated with targeted keywords related to your topic matter that contribute towards your optimization efforts. Additionally, creating better titles and descriptions for each page on your site will lead people directly from search queries into those unique pieces of content; once they’re within the page itself ,high quality information leads visitors further into engagement with topics or products represented from within them . Finally , using keyword-rich meta tags throughout each page adds additional signals for SEO purposes .
2. Optimize Your URLs – Search engines typically crawl websites by beginning at homepages then gathering information as they move deeper inside — so imagine how helpful it would be if headings were ordered based on subcategories alongside other useful data? With proper URL optimization techniques enabled (both aesthetically and technically), this scenario becomes possible — helping Google bots comprehend how deep certain topics run onto a domain while delivering an easy–to–read experience when typing them into browsers directly along with displaying neat address snippets around SERPs (Search Engine Result Pages).
3. Utilize Structured Data Markup – Structured data markup refers to various coding elements added onto HTML documents used cleverly by both developers & designers.
4 Establish Social Signals -Keen marketers know and use the opportunities available through social networks such as Facebook, Twitter, Instagram, LinkedIn, etc.
5 Increase Page Speed – slower loading pages affect bounce rates negatively leading fewer people taking action after visiting you site and lower chances for converting visits into sales.
The Good Content
In 2022, content remains king. Quality content that’s relevant and informative will help your website rank higher by providing more value to visitors than just keywords or phrases. How-to guides, helpful instructional articles or blog posts addressing industry-related questions can all help you get noticed and appear higher up in the rankings if done correctly with thoughtful keyword selection—all without seeming spammy or selling out too much of your site’s resources with ads optimized around those keyphrases people type into their queries that some brands resort too often today instead of playing the long game using organic SEO best practices so everyone wins – readers might be more likely to take action after reading something helpful about a product before they start shopping for it at various websites related either as affiliates partners or merchants themselves !
