Alphabet Inc’s (Google) History – The Start Up Story of Sergey Brin And Larry Page

How Was Started

It was a nice, beautiful, and sunny day in 1995 when a young boy named Sergey Brin met for the first time the man, who would later become his business partner – Larry Page. This happened at Standford University and they quickly found that they have many common interests. Sergey had the task to show Larry around, who was a new student there. During their very first meeting, they didn’t stop arguing about every single topic they talked about. They had the opposite opinion on almost everything! Nobody would ever suggest, that these two rumbling guys would later create one of the most powerful and famous sites in the world – None of the two students had even an idea about what their friendship would lead to.

One of the school projects they worked on was called “Stanford Digital Library Project“, or just SDLP, which main purpose was the development of a universal digital library. For this to be achieved, they needed an application that could collect information about all pages and sites on the Internet and classify them according to specific criteria. So, in 1996 they launched their first algorithm for crawling the web called BackRub. It started to collect tons of information, but there was a need of classifying it.

Google In 1997 Google In 1997, pic:, Wayback Machine

Larry then thought that the more links to a certain page, the more important it might be for people. The first system for measuring the importance of web pages was based exactly on this proposal and it was called “Page Rank“. This would later become the core of the Google Search Engine, still active and working today.

One very interesting fact was that another search engine existed at the same time. It was called “RankDex” and it was based on nearly the same technology for evaluating web pages. It would later become very popular, especially in China, under the name Baidu.

Larry and Sergey‘s search engine was initially hosted on the server of Stanford University. This is how the first version of Google was available at: And things went well. The daily visitors of the site had been rapidly increasing every single day. After a year, the school’s servers experienced heavy loads and were no more appropriate for the search engine. So, the two young entrepreneurs decided to move their search engine and start their own company. They decided to change the BackRub name and started brainstorming some different ideas. Finally, they picked “Googol”, which means a very large number – 1 with a hundred zeros. They registered the domain on the 15th of September 1997 and started searching for financing for their idea. A curious fact is that this name was registered by a mistake, actually, Larry and Sergey wanted to get

One day, they met with the founder of “Sun” – Andy Bechtolsheim. In the middle of their meeting, Andy remembered that he had another appointment and offered the young guys to write them a check for 100 000 dollars wanting to be left alone. After that, he just left the room. This is how Larry and Sergey found themselves with a check for a pretty nice amount in their hands, which was payable to “Google Inc“. This was a tiny problem because they still hadn’t registered such a company 🙂 , they only had a domain name. They still even hadn’t a bank account…

Google Inc.

So, they used the money from Andy to register and actually start the company. On the 7th of December, 1998 Google Inc. was incorporated. They rented an office – the garage of a friend of theirs in Menlo Park in California, which actually was the first office of the enterprise. At this time, around 10 000 searches were made daily with their new search engine. In the very next year, the company moved to a “real” office and the daily searches had increased to 500 000. This was the time, when Google received its second financial injection, this time for 25 million dollars. The funds were provided by Sequoia Capital and Kleiner Perking Caufield in exchange for a stake (not a steak).

At the beginning of 2000, Google Inc had already 40 employees and was working in several different languages. In October, of the same year, the innovative advertising platform “Google Adwords” was started. It had 350 clients, who were benefiting from keyword-targeted advertisements and paying 0.05$ per click on their ads.

The first talks for making the company publicly traded started at the beginning of 2003, but nothing happened. In 2004, Google Inc proudly announced, that they had hired the investment banks Morgan Stanley and Goldman Sachs to take care of the initial public offering – IPO – of the company. The management planned to sell shares for $4 000 000 000. On the 28th of April that same year, SEC (Security and Exchange Commission in the US) confirmed the prospect of collecting $2 718 281 828  through selling shares. This number is almost the same as the mathematical constant – e = 2,718281828… The actual IPO took place on the 28th of August, 2004, when 19 605 052 shares of Google Inc were sold to private investors. Every single share was traded at the price of $85, so the company managed to collect 1 670 000 000 US dollars. ($1.67 billion). Many of Google’s employees already had shares and the price from the initial public offering made them millionaires overnight.

Android OS

Android OS

In 2005, Google purchased Android Inc – the developer of the Android mobile operating system. Since the end of 2011, every single day more than 700 000 android phones have been activated every single day. If this continues, this operating system will turn into the leader in the mobile world (if it hasn’t become already).

On October 10th, 2006 Google acquired YouTube, the most-used video-sharing platform. The price was only 1.65  million USD. Currently, as a part of its business strategy to search for new markets, the search engine filters the results for users in China. This is so because they can be contrary to the government’s policy there. This allows the search engine there but also shows how low the level of freedom there is.

The company won the Prince of Austria’s Award for Communication and Humanities in 2008. Google is considered the best search engine in the history of the Internet as it allows millions of users worldwide to access the knowledge base and information quickly and find the best information and resources that they are looking for.

Google announced on August 15th, 2011, that it acquired Motorola Mobility Holding, the manufacturer of Motorola mobile phones, for a huge USD amount, in order to boost Android mobile devices and ensure a better client experience.

Google +

Google +

Google +

Recently Google launched its social network Google +1, which had already reached more than 90 million registered users in a very short time (January 2012). This rapid growth promises a new big competitor of Facebook – the largest social network with more than 800 million user accounts. The new social network can be found at

Unfortunately, the G+ project was discontinued at the beginning of 2019 due to a lack of success.

Google Becomes Alphabet Inc

On October 2, 2015, Alphabet Inc became the parent company of Google Inc. This was the result of the planned restructuring that the upper leadership had planned. As described here by the CEO at this time – Larry Page:

"As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” "
Larry Page
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Alphabet Today

Today, Alphabet is the leading search engine in most countries around the world. It is headquartered in Mountain View, California, and has over 100,000 employees worldwide. The company was founded in 2015 and is currently led by Page and Brin as CEO and President respectively. The company is valued at 1.2 trillion dollars (2023). It had nearly 282 billion dollars of revenue and made $67 billion in profits in 2022.

Alphabet Inc deals in a wide variety of business sectors, including advertising, health, energy, finance, artificial intelligence, robotics, communications, and more. The company owns numerous subsidiary companies, including Google, YouTube, Waymo, Calico, Nest, DeepMind, Verily, Google X, CapitalG, Sidewalk Labs, and Fiber. Furthermore, Alphabet is the world’s fifth-largest technology company in terms of market capitalization.

Google Adsense, Google Plus, Adwords, Analytics, Google Business Services, Translate,, Docs, Video – Youtube, Google Maps and Earth, the free mobile operating system – Android, Gmail, the browser Chrome, Google driving directions and many more. For a full list with all of them, you can check

Overall, Alphabet Inc is a massive global organization that has a significant impact on multiple industries and areas of everyday life. By investing in more than just its core business, the company has created a strong foundation for future growth, positioning itself to become an even more powerful player in the global market.

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