What Does CPA Stand For? A Simple Definition With Example
What Does CPA Stand For In Internet Marketing?
CPA stands for “cost per action” and this is an online marketing technique for generating leads (potential customers) for a business. This is also a nice way to make some good money from home. In today’s world this method has become a mandatory part of the marketing plans of many big companies, and it a well working way for them to attract new customers.
How does CPA marketing work? A simple example…
Imagine that John has an online store, selling furniture. One day he decides to start sending e-mails to potential customers. For this purpose, he will need mail addresses, so he gets in touch with a CPA network, which is supposed to collect some for him. In exchange, he pays 1$ for every e-mail he gets. The network creates the so-called offer, and the registered Internet marketers with it can promote it, earning a part from what John pays to the network. So let’s say that someone has a site about furniture, so she can place a link/banner saying “Great Furniture Promotions, Subscribe Here”, promoting John’s offer on her site. When a visitor of the site gets interested in the promos, he clicks on the banner and he gets redirected to a page, where he can submit his name and e-mail and start receiving promo offers as promised. This way John gets addresses of potential customers, the CPA network, and the Internet marketers get paid collecting the data. This is how this works.
The CPA network pays you if you can make people do a certain action – for example, to submit their e-mail address, fill a poll, sign up for a service, etc..
Forms of CPA marketing
Pay per lead (PPL)
PPL is a specific type of cost per action. With this, the main target for a company is to generate leads and internet marketer are paid for every lead they send.
Pay Per Download (PPD)
The advertiser pays to the marketer for downloads of a file, application, etc.
Pay per click (PPC), cost per click (CPC)
These are the main forms of internet advertising. The advertiser displays ads with the marketer’s network and pays the marketer every time a potential customer clicks on the ads. One really popular PPC ads provider is Facebook, where almost everybody can pay to see his/her ads displayed on the social site.
How to Make Money This Way?
If you are a company…
First, you should make a plan for what exactly you need from your customers. If this is their e-mails, then decide what you can give for exchange. Some good ideas would be a trial of your product, a chance for the potential customer to win your product, some other benefit… If you only need to bring them to your site, you’d better use CPC advertising. If you have a downloadable product, probably you should use PPD, …etc. As you now know how CPA work, it’s up to you to be creative. It’s not a bad idea to make some further research on the matter, go through some case studies, etc. After your CPA strategy is ready, you need to choose a CPA network and get in touch with them to clear all other details. Also, there are marketing companies that can do all the work for you. Just search for them with Google.
If you are a person…
The easiest way to make money with cost per action offers is to register with a CPA network and start promoting the offers/ads listed there. To register with most of them, you will need to have a simple website. Today this is really easy, here you can see a detailed instruction about how to make a website for free: http://howtomakeawebsiteforfreenow.blogspot.com/. For each offer, there is a link/banner, which you just need to share on your website here and there. When someone clicks on it, he/she will go directly to the page, and if she does the required action, you get paid. You can promote them online and offline, you just need to send people to the page (the link) of your CPA offer. You can use social networks (if you have a big Facebook page for example), forums, flyers, you name it.
A List Of Good CPA Sites
Here are some of the most popular and trusted CPA sites out there. Sign up with any of them and try this method, it’s free and you have nothing to lose. For the completion of some of the offers, you can get up to $100. There are people making millions this way…
globalwidemedia.com – A really popular CPA network.
CPALEAD.COM – This is maybe the biggest and most popular site of this type. It accepts members from all around the world, instant activation.
PEERFLY.COM – another big and trusted CPA network. After you register there, your account needs to be confirmed.
Making money this way could be a tough task for a beginner, but you don’t need to worry. When you register with a certain network, you will be assigned a guy/gal called affiliate manager. He/She is there to help you and answer all of your questions. So we suggest you get in touch with yours and ask her about how to start.