How Marketing Affects Our Brains
Today’s life is full of advertisements. You can see them almost anywhere – at the gym, on the TV, on the Internet… How do you think, do these ads influence your brain? Most people think that ads don’t affect them, but actually, they kind of do. And this happens pretty much unconsciously, this is why you don’t recognize it as affection. Like it or not, people are just animals, we are just a little more evolutionary advanced that the ‘real’ animals. Our brain has been evolving for millions of years and we still have some ‘animal’ mechanisms hardcoded in it. We used these mechanisms to survive thousands of years ago, and even though we don’t use them that much again, they are still there, in our brains… And they work… We still have primitive responses to many things in our lives (maybe this is why my wife often says that to me 🙂 ). Usually, the first reaction to an irritant is primitive, and just after that, we turn on our cognitive abilities. And this is what marketing experts take advantage of when making ads.
In the following infographic, you can see some nice examples of how people react to different colors, forms, visualizations, and sounds. These tricks are used in advertisements for achieving a greater impact.
How Marketing Affects Us
Marketing has become an integral part of our lives in the past few decades. It is used to inform and persuade consumers about products and services, as well as to shape our perceptions and values. This, in turn, affects how we think, feel, and act when it comes to certain topics, products, or services.
On a daily basis, we can see marketing everywhere; from television commercials to online banners and social media posts. This constant exposure has helped shape our preferences, expectations, and values on numerous topics related to consumption. For instance, we’ve learned that certain foods are healthier than others due to marketing efforts by food companies; consumers learn what technologies they should purchase due to the advertisements they see, and even our political beliefs are sometimes swayed by marketing materials.
The impact of marketing on our lives also extends beyond what we consume and how we think about certain topics. For example, a growing body of research has shown that specific types of marketing can influence our purchasing behaviors in other areas of life. For instance, a study published in the journal Social Science & Medicine found that certain types of marketing campaigns can significantly increase the likelihood of young adults engaging in risky behaviors such as smoking or drinking alcohol.
Additionally, there is significant evidence that suggests that marketing can have a profound impact on mental health as well. Studies have shown that certain kinds of advertising messages or representations can lead people to feel less satisfied with their bodies or even cause mental distress for those who feel unrealistic expectations are being placed upon them by society. The long-term effects of this type of marketing are yet unknown.
The cool infographic from above, created by myemma.com, is really worth sharing. Please, consider doing so and helping us create more cool posts like this one.