Sometimes consumer behavior doesn’t really make sense… This is what the people with some really crazy business ideas take advantage of, and this is how their ideas work. This is a story of one really weird idea, that didn’t make millions, but it’s worth knowing about it big time. Why? Because it’s really simple, anyone can do it, and works very well. It’s proof of the fact that thinking out of the box is always a good way to do business.
I Am Rich…
In 2008, a guy called Armin Heinrich decided to make a different mobile application. But this would be not an ordinary app, it would be different than any of its predecessors because it would do really nothing… When the app was started, it showed a lucent ruby at the center of the screen, and an icon that when pressed, showed the following text with big letters:
I am rich
I deserve it
I am good,
healthy &
successful
But this was not the only weird thing about the application ‘I Am Rich’… If someone wanted to buy it, he/she would have to pay the price of $999.99 or 799.99 euros or 599.99 pounds sterling. These were the maximum prices for an app in these currencies.
So, how do you find it? Would you buy such an application and pay such a price? Why the heck would anyone buy such crap? No matter how much money she has… These are some reasonable questions, but in fact, the app was purchased by 8 people only 3 days before it was prohibited by Apple on the App Store. For the three days ‘I Am Rich” stayed online, it brought more than $8 000 in revenue or around $2 600 per day. Wow! Making more than $2k a day is not a bad income, no matter where you live…
What Is The Heck Wrong With The World Today?
This application shows also something disturbing… It’s a kind of anomaly in capitalism, which is called consumerism. Millions of people suffer from starvation out there, while others are literally wasting money on junk. Probably you should think about this before you make your next fancy purchase…
Currently, the I Am Rich app is online for sale on iTunes again, but this time at the price of $ 9.99. After all, it’s a really cool business idea and it would be really bad if the author didn’t take advantage of its media popularity. It is available for Android, too.
I am rich for Android: https://play.google.com/store/apps/details?id=simp.IAm.Rich
I am rich on iTunes: https://itunes.apple.com/en/app/i-am-rich-le/id288286261?mt=8
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Thinking out of the box
In today’s ever-evolving and highly competitive world, being able to think outside the box is more important than ever. Out-of-the-box thinking is the ability to think creatively and come up with innovative solutions to complex problems. It is valued in almost every profession, from business and technology to the fields of education and design.
Out-of-the-box thinking is a valuable skill set in most professions and can help you to come up with solutions that are unique, efficient, and highly effective. It can help you to stand out from the competition and make you an even more valuable asset to your employer. Additionally, out-of-the-box thinking can help you to think more originally, allowing you to discover new discoveries and ideas.
To practice and hone your out-of-the-box thinking skills, you need to get into the habit of creative and expansive thinking. This requires you to push your boundaries and think outside the confines of a given problem. To do this, you need to look beyond the normal solutions and develop different approaches to the same task. Additionally, it’s important to stay open to new ideas and consider different perspectives. Lastly, never be afraid to take risks and push your boundaries.
Out of the box thinking also requires you to become comfortable with failure. Trying new and different approaches to a problem often requires trial and error, and cannot always lead to a successful solution. Being comfortable with the possibility of failure is an important part of the process and is just as important as succeeding.
Out of the box thinking is a great skill to have, but it is also important to remember that it can be difficult to develop. It requires practice and dedication, but with the right attitude and a willingness to take risks, you can become an out of the box thinker.