How Jimmy John’s Gourmet Sandwiches Got In The Franchise Top 10 CompaniesAds:
Sandwiches are one of the best and most delicious meals around. It is so easy to prepare a sandwich, that even a 3 years old can do it. Practically, this makes it possible for almost everyone to get in such a business without meeting any significant obstacles in the production process. This is a simple business that is not protected by any big barriers like know how, high initial investment, special skills or anything like that. Having this is mind, it may not sound that strange, that a sandwich company got in the top 10 franchises in America. Someone would say that they just took advantage of one of the easiest businesses in the world. But why doesn’t anyone do this, then? Because things are not like that. Just because making a sandwich is so simple, the competition there is not only really strong, but also it is usually higher than most of the sectors in the economy. You would need excellent management and leadership skills to be successful in this field. This is why the story of Jimmy John’s Gourmet Sandwiches is so amazing. Here we can learn about the things that make the difference between success and failure, and they are not related to the type of business one decides to run.
The Story Behind Jimmy John’s Gourmet Sandwiches
As many of the greatest businesses, Jimmy John Liautaud started his Sandwiches Franchise really small – with just a single shop. At the beginning he never intended to run a multi-million corporation, he just was passionate about getting early in the morning and making delicious meals. This thing was giving him joy and pleasure and he loved doing it. But even though Jimmy loved his business, things didn’t started so smoothly.
When he was in high school, the young mr. John wasn’t as bright in studying, as his parents preferred. And after he graduated at almost the last place in his class, his father gave two options to him – to start a business or to join the army. The boy didn’t wanted to be involved in the military, so he decided to get the $25 000 in seed funding his dad provided (obtaining 48% of the new venture) and start a hot dog selling business. But not a long ago, Jimmy realized that the hot dog niche was really competitive and he had to invest more money and efforts than he had. This is how he decided to switch to selling sandwiches.