A History of Citroen
Manufacturer In France
The great French commercial man Andre-Gustave Citroen launched the foremost mass-production automobile sector outside USA. It was in the year 1919, that this auto-giant came into existence. Simply, within a short span of eight years, it headed to its listing as the Europe’s largest automobile company and ranked fourth in the world’s automobile commerce. Citroen is noted for its newest and innovative technologies in automobile history. The company has immensely justified its caption of ‘Creative Technology’.
Citroen has a broad valid history, which when cherished still remarks the brand, as the world’s most reliable and exotic car provider. We are fascinated to see the recent cars by Citroen, but we should take a look on its slow innovation that made a steady progress. Then we would definitely be acknowledged in the fact that Citroen worked as an auspicious wonder of the world at the early 20s, when anyone barely thought that such cars could ever be a subject of invention.
Early Years of the Auto-giant
Andre-Gustave Citroen, the founder of the company, was engaged in building armories for France during the World War I. In the post-war period, the genius operated a factory but without any emphasis on a particular product. In the year of 1919, the commercial sector started hosting automobiles, making its establishment with the TYPE A (conventional). Jules Salomon, the CDO (Chief Design Officer) from Le Zebre took care of the layouts of TYPE A.
A daring marketing strategy was put into action by Citroen, the Eiffel Tower was used as advertising place, showing the illuminated name of the company. He conducted expeditions on his brand over large parts of Asia and Africa, involving journalists and scientists.
The American engineer, Edward G Budd, who was already successful after his contribution to the mechanism in the early 20’s, developed a commercial relationship with Citroen. With his assistance, Citroen introduced the foremost European complete steel-bodied car, the B-10 in 1924.
The model received a successful market status, but the contemporary manufacturers of the wooden car established a tough competitive sphere to Citroen by changing their designs. Citroen overcame this competitive sphere, and its sales never achieved a lookdown. The cost-effectiveness of Citroen was the major factor that accommodated to its huge sales, but initially, Citroen did not make enough profits and suffered losses.
Citroen’s introduction of Rosalie and Traction Avant rescued the situation with the implementation of new automobile technologies. However, things didn’t start very well. The production cost of these two models was initially much higher than the other models and this destroyed the company’s finances. In the year of 1934 Citroen filed for bankruptcy. At that time, Michelin Company being the biggest creditor of the company, decided to become its biggest shareholder, buying out the business. However, with Michelin’s cooperation, there led to a huge market acceptance of Traction Avant and finally, the company mended its losses. The manufacturer Andre-Gustave Citroen passed away in 1935, and Pierre-Jules Boulanger became the VP and the head of design and engineering department.