Business with … Beer Bellies – Thebeerbelly.com Story


You probably have heard about Thebeerbelly.com and their great idea – the beer belly. This is a rubber bag, that can be filled with your favorite drink and worn under clothes. “The Beerbelly brings Freedom to the Beverage!” is the slogan that these products are sold under. Having one, you can drink whatever you want, wherever you want, and whenever you like. No matter whether you are watching movies, you are on a plane, or even at the university on a lecture…

It’s a crazy idea, isn’t it…? Here is how it was born:



The Beer Belly was developed by a couple of ordinary working guys who were chasing the dream to work for themselves. They had some experience in product development and design, and they saw a chance for a new beginning with this idea. This happened in 2004 and its main inventor is known to be Jim Simmons. The BeerBelly has taken the world by storm, with individuals flaunting their beer of choice encased in an inconspicuous fashion.

Everything started as a joke on a beer evening.  Several friends were having some beers and chatting about how they used to sneak beverages into different places… Then came the moment after which the beers became too many, and the next thing that happened is that they found themselves cutting a $300 surfing suit, stuffing a CamelBak bladder in the front, and cracking up. That was the moment at which The Beerbelly came into existence.

the_beer_belly_business_idea

The Beer Belly Business Idea

At this moment, the business idea was just a funny ending to the evening, but somehow some people heard about this story and wanted to buy a beer belly. Like one beer leads to another, the same happened with the business. They luckily met a clothing designer who helped them with the best fit. This was how they started selling the bellies.

Suddenly Brook Lambert found himself talking about the beer belly business idea on CNN which gave an enviable boost to their popularity and sales.

The BeerBelly serves as a unique tool for keeping drinks cool (or warm) and your hands-free from holding onto a glass or bottle. Crafted out of durable neoprene material, it is flexible yet fitted enough to conform to your body shape while packing a 64oz container full of beer, wine, liquor, juices, or just about anything else you can think of. It’s designed to be discreet so it can be tucked away under your clothing without people realizing what you are carrying. It’s also made to make sure that those around you won’t be able to smell your drink of choice.

The constant popularity of the BeerBelly has seen some added features and benefits such as its use as a hydration pack. An included water-resistant pocket affords adequate space for small items like house keys and cash – perfect for those attending summer festivals or long outings. The pack itself straps to any size waist and comes with an adjustable shoulder strap for added security. On top of that, the insulation lining ensures drinks remain cold for up to 6 hours. BeerBellies come in all sorts of styles and colors so you can find one that suits your needs best. This includes insulated versions with various designs, from Super Hero comics to British flags and much more!

Another similar idea of theirs is the WineRack, which is designed as a bra, and it’s made especially for women. This way, not only can they enjoy their favorite beverage everywhere, but also make their bosom look larger ;).

The Beer Belly Use

The Beer Belly Use