Annie Safoian Started A 60 Million Company Thanks To Google – SADA Systems’ Story
Annie Safoian immigrated to the USA 30 years ago. It was hard, but she put some tough work, a slice of entrepreneurial spirit and with a pinch of luck to all this she is now living the American dream. She is the co-founder of SADA Systems – a company with expected annual revenue for 2016 of about $65 million. I found her story on !Yahoo finance and thought it would be an amazing read for our audience… And here is her start up story:
How Annie Safoian Founded SADA Systems
In 1987, a 32-year-old Annie Safoian moved to Los Angeles from Armenia with her husband, Hovig, and their 9-year-old son, Tony. Today and she and her family run an LA tech company called SADA Systems, a thriving Google and Microsoft reseller expected to do $65 million in revenue this year, she tells us. And she has been fending off a constant stream of offers to acquire the company, for a healthy multiple over revenues. She wouldn’t tell us how much money she’s been offered, but given the market, offers have likely ranged from hundreds of millions of dollars to as high as half a billion, we understand. But she likes her job and her company, worries a sale wouldn’t be good for employees, and simply doesn’t care that much about the loot.
Back in 1987, when the Safoians first moved to America, she couldn’t have predicted her success. Her English was mediocre, she had no technical training and she wasn’t exactly sure what she was going to do for a living. But she knew she loved her new home country and became a citizen right away. She took some accounting classes, got a job as a payroll coordinator, which she disliked, yet might have toiled away at forever if the company hadn’t laid her off. So she jumped into graphic designed, something she loved, and learned how to build web pages. Her husband found work as a programmer. Slowly, her hard-work ethic had her customers asking her to do more and more tech jobs. One of them asked her to modify their accounting software. She enlisted her husband’s help for that and they founded a tech company, SADA Systems, which then went on to manage computers and networks for small businesses, doing small custom apps for customers along the way.