What Is Mad Mimi’s Start Up Story – An E-mail Marketing Company Started 100% From the Ground

What Is Mad Mimi?


Mad Mimi is, as they claim on their site (madmimi.com), “The world’s most sensible, enjoyable email marketing tool.”. It’s an e-mail marketing company that offers services like organizing, executing, and tracking e-mail marketing campaigns. For example, you can register for free, get a ready-to-use code from their site, put it on your site or blog, and … VIOLA! Now you have your own e-mail subscription service for your visitors. As simple as that… Now they will be able to subscribe to your mailing list. Everyone that subscribes by the box on your site gets on your list, and then you can use Mad Mimi to organize track, and execute your campaigns. Pretty straightforward. And one of the greatest things here is that this service is totally free for up to 10 000 e-mails per month.

How The Company Was Started

A Mad Mimi icon

A Mad Mimi icon – blog.madmimi.com



Mad Mimi has not only a good service, but its story is also quite engaging, too. An amazing fact is that this multi-million business was started totally from the ground. It was founded in 2008, by Gary Levitt, who didn’t even mean to make an e-mail marketing company in the beginning, he just wanted to create a really cool and simple e-mail. Like many other great businesses, a real-life problem led to the birth of Mad Mimi…

Initially, Gary needed a good e-mail service, he would use it to market his small music company online. But finding one turned out to be not really a smooth task. They checked many e-mail providers and they didn’t like any of them. So what would be the most natural resolution of all of this? They decided to create their own super-duper e-mail company. And they did it, but this was just the beginning… Soon, people started asking them to start using their email and this was how their first customers arose. They saw the great opportunity, grasped it, and developed it. After a while, it was possible for everyone to register and start using their service for e-mail marketing campaigns. This was how today’s Mad Mimi was born.

GoDaddy Acquires Mad Mimi

In August 2014, one of the most important things in Mad Mimi’s life happened. It was acquired by the biggest shark in the domain registration and online services business – GoDaddy.com. The e-mail marketing company was purchased for an undisclosed amount allowing the company to keep its identity and continue doing the magic with all same employees there. They made a good effort to keep the sum secret, but many suggest that it was in the middle 8 figures or around $30-50 million. This was a pretty sweet cash out for Gary Levitt – founder and CEO of the company. After the deal, Mad Mimi received a big solid backup and access to almost a zillion new potential customers, those of GoDaddy.

Start Earning With Mad Mimi

Mad Mimi has a pretty cool affiliate program, they offer anyone the opportunity to earn from their simple, funny, and easy-to-use services. The only thing you should do to start is go there and make an account on their site. Then, you get an affiliate link and the only thing you need to do is begin spreading the word for the company. And here is a curious fact, recently I opened my mailbox and saw that GoDaddy has just paid me around $400. Initially, I thought that this was a mistake, and in the next few days, I got in touch with GoDaddy asking them to check the payment out. I was ready to refund it, but then I got a mail from Mad Mimi saying that this payment was just right for me, they had paid me my affiliate commissions. I don’t even know how I earned this amount, the only thing I remember on the matter is a year or two ago I recommended their services by posting just a single link in a public forum.

MadMimi Today

MadMimi is an email marketing platform that allows you to design, send, and track the performance of your emails with great automation. The platform helps you create beautiful newsletters and email campaigns with drag-and-drop templates, in-depth analytics, and segmentation tools. While some advanced features cost extra, the basic package already provides powerful solutions for crafting effective messages to clients, customers, and subscribers.

The platform also offers autoresponders — automated pre-written emails with customizable fields for addresses, names, and more — which enable you to respond quickly to customer questions or concerns without additional effort. Email campaigns of all levels of complexity can be created using MadMimi’s template varieties, allowing users to personalize messages while keeping them visually uniform. Moreover, the A/B testing feature enables users to compare mailings based on their performance and adjust strategies accordingly.

The features mentioned above are not even covering a fraction of what MadMimi has to offer. Its inbox-proofing tool allows you to test your email display on multiple devices before it is sent out. You can monitor how many contacts have opened up or clicked through your emails with real-time analytics featuring neat visuals and easy tracking options. Besides that, MadMimi also gives users insight into the context surrounding their contact activity and sends them workflow tips for advancing their current status of events — all this served in a cool video format! Last but not least, customer support from MadMimi is available no matter what paid plan you are on with 24/7 live chat and email subscription support (for free plans as well).

So if you need an awesome, easy, and affordable e-mail marketing campaigns, you must try this one. If you liked our article, it would be great, if you pressed some of our social buttons below. This way you will help us write many more cool articles like this. Thanks!

Also, don’t hesitate to check some other of our engaging startup stories on the site.