Rebelmouse.com’s History – Paul Berry’s Social Aggregator Start Up

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RebelMouse is an ingenious idea that allows users to be able to manage all of their social activity in one spot. In essence, this provides one simple homepage for everything that embodies a person’s social life. Users are able to curate information, view tweets, examine real-time Facebook posts and enjoy every aspect of the social networking world from one platform. The arrangement is so amazing, but it had to start somewhere. The idea behind RebelMouse started with Huffington Post’s former CTO Paul Berry.

RebelMouse was launched in June, 2012 and it allows its users to extract their content from across different social networks in just one place. Berry, hailed as one of the top 50 people to keep an eye on in New York, came up with the business idea while working for Huffington Post. During his tenure at the company, he was often asked how to build the perfect homepage. Unfortunately, there was no easy answer to this question. This spurred the idea that businesses and regular social users would want to have one central location to view all of their social activity. A place that not only aggregated content, but ensured that content was laid out in a way that makes sense. Paul Berry, along with other employees of Huffington Post, banded together to create what is now called RebelMouse.

The logo of Rebelmouse.com

In 2012, RebelMouse entered into beta testing where users were able to catch a glance at what really makes the site unique. Now, the platform is being hailed as one of the top tools to increase engagement and conversions going into 2014. Businesses, publishers, bloggers and individuals are able to start taking advantage of the platform immediately.

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With more websites using RebelMouse as their homepage and users signing up to curate their own content, it will be interesting to see what the future holds for the site. Many users of the premium service, which allows RebelMouse to power a custom domain name, have raved about their conversion and engagement rates. Free sign ups are available for those wanting to try the service and upgrading to a custom domain is always possible.

Funding

In 2012 the site arranged $2.5 million in seed capital from a bunch of investors like Oak Investment Partners, SoftBank, NEA and some others.

In 2013 a new round of funding was arranged. This time it was 10.5 million in Series A funding, provided by Oak Investment Partners, SoftBank Capital, Michael Lazerow and Sterling Investment Partners.