What Is Viber’s Start Up Story? How Talmon Marco and Igor Magazinik Founded The Company

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What Is Viber?

Viber is a mobile messenger that makes it possible for you to chat, call and send files to all other users of the app, using your Internet connection. It was created by a company called Viber Media (viber.com) and today is one of the most popular application offering a free voice over IP (VoIP) service to its users. This term may be familiar as Skype and RingCentral offer a similar service, but Viber is a bit different. It is specifically marketed for the mobile platforms and made to be extremely user friendly. The account creation is easy and rather than manually add friends by their contact information – like Skype– it automatically scans the user’s phone address book to find contacts with Viber accounts. This makes connecting with friends extremely straightforward and virtually painless.

Using Viber, individuals can make calls and send texts over 3G and 4G LTE networks. It’s so optimized for this purpose, that in most of the cases the is no need of the faster wireless connection! The app gives users freedom to go about their day and send texts or make calls as needed regardless of their location, making use of the app feel very natural. Probably the ease of use is one of the best competitive advantages of the mobile app. Viber is offered on multiple platforms as well: IOS users can send messages to Blackberry users who can send messages to Android users. There are over 650 million users registered today from all over the world. This number haven’t stopped growing as the company have been constantly improving its application. The story behind this astonishing app is really amazing, and in the rest of this article I will share with you how exactly the company was started.

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How The Idea Behind Viber Was Born And How The Company Was Founded

Talmon Marco

Talmon Marco, one of the founders of Viber – a pic from his Linked In profile: https://www.linkedin.com/in/talmonmarco

The company was founded on 2nd December 2010 by Talmon Marco, Igor Magazinik, Ofer Samocha and Sani Maroli, with Marco being the CEO. Here is an interesting fact about how the idea behind the company was born… And the main reason for Viber is … love… Mаrco lived in New York and had a girlfriend (currently his wife) in Hong Kong. As most innocent souls captured in the love trap, they were spending a lot of time talking to each other on the phone. The big distance between them was only ballooning their telephone bills more and this was how Marco started looking for the best way to stay in touch with his honey by mobile phone… This was how the Viber story began.

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