Email marketing was a very popular marketing strategy in the early and middle stages of the Internet era. Actually, it was one of the main online channels marketers used to reach their target groups of people. Although it is not as popular today as it was, this can still be a very effective method for increasing sales and gaining popularity. But, it should be done the right way! Even though the method is as old as the e-mail itself, there are still some things that many people understand wrong about it. In the following infographic, you can see the top 7 myths about e-mail marketing. These myths are based on some research made by a company called Alchemy Worx. According to the statistics collected by these guys and gals, we can extract the following 7 email marketing best practices that will make your marketing campaign become more effective and lucrative.
E-mail marketing best practices
1. Customers receive loads of e-mails from trusted brands. Well, the truth is that big brand companies don’t like spamming their customers too much. 40% of all customers receive 3 or fewer emails from different established brands in a day.
2. It’s not true that the best time to send e-mails from your campaign is 3 pm. 85% of the customers open their emails up to 2 days after receiving them. 32% of those who decide to make a purchase based on the email do this 2 weeks after receiving it.
3. Don’t remove your inactive user from your list. 20% of all e-mail openings are made by a user who was not active for the last 6 months.
4. You don’t get ignored more if you send more e-mails. Sending 4 emails instead of 1 in a month doubles the number of people opening one of your e-mails.
5. Write short, straight, and clear subjects of your emails. They are the most effective. And be careful, because your e-mail finishes in the spam folder mainly because of their subjects. Don’t make them look like spam.
6. Don’t be so afraid of the spam button as statistics show that just 1 in every 2000 people will mark an e-mail as spam. However, this number has been increasing…
Now see the myths about e-mail marketing here…
Big Myths About Email Marketing
Is E-mail marketing still working today?
The short and simple answer is: yes, email marketing is still working today.
Email marketing is perhaps the oldest digital marketing technique. It’s been used for decades by nearly every business, from small online stores to large multinational corporations. Email marketing is still working for one key reason: the personal connection you can make with your customers. Email marketing provides businesses with an easy and effective way to keep customers informed about their services and products, as well as how to engage in conversation about what matters to them. This is an increasingly important factor for any business, as maintaining customer engagement and loyalty is essential for success.
The many advantages of using email marketing to reach out to customers are also evident. Email campaigns are easily tailored to a target audience, are low cost and require little up–front investment, and can be quickly and easily deployed. Plus, emails can be easily tracked and monitored, allowing businesses to measure ROI (Return On Investment) quickly and accurately.
Of course, the key to successful email marketing is engaging content. Emails must be personalized, creative, and informative to draw customer attention and encourage customer engagement. However, even with engaging content, email marketing must always be respectful and follow industry guidelines to stay competitive. The sheer amount of customer data available today to perform in–depth customer analysis is another factor as to why email marketing is still working today. Businesses can use advanced analytics to personalize and target messages to their customer base. Companies can also use A/B testing to find out the messages that resonate most with the intended customer base.
Overall, email marketing is a powerful marketing technique that is still working today. It’s a low–cost and customizable digital tactic that can be used to engage customers and nurture long–term loyalty and customer relationships. Businesses that take the necessary time to craft personal and engaging messages can create meaningful connections and, in turn, increase customer loyalty, sales, and ROI.
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