Being creative is the most important business quality today. No business can stay competitive for a very long time without being creative. But what is creativity? It happens when something new and valuable is born, a brand new concept, product, service… actually it can be anything else. Innovations, the most powerful economic weapon, are a bright example of creativity. There are countless examples of how innovations have changed business history, you can read about many such examples here on this site. There are hundreds of stories about David and Goliath here, in which a student starts a company in his...
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