The Mobile Commerce Trends Are Pointing To A Rapid Expansion In Mobile Sales In 2022 And Beyond
As mobile phones continue to become increasingly powerful, digital commerce or e–commerce has seen a steady increase in growth. Mobile devices have changed the way we interact with the world around us and have revolutionized how we buy and sell products and services. According to a new report released by the International Data Corporation (IDC), global mobile commerce sales are expected to reach $626 billion by 2020. From increased usage of mobile wallets to the growing popularity of location–based services, here are 10 key trends in mobile online sales that are changing the digital landscape:
1. Mobile Payments: Mobile payments are one of the fastest–growing trends in online sales. The widespread use of mobile wallets and other payment options such as Apple Pay, Google Pay and LeTAP have made it easier for both customers and merchants to securely make payments via mobile devices.
2. Location–Based Services: Location–based services such as Google Maps and Google Now have made it easier for customers to find products and services near them. This trend has been particularly beneficial for brick–and–mortar stores as they can now attract customers in the vicinity.
3. Mobile Shopping Apps: Mobile shopping apps are becoming increasingly popular with customers. Amazon, for instance, has a mobile app that allows customers to easily browse and purchase items from their mobile devices.
4. Personalization: Personalization has quickly become one of the key trends in mobile online sales. Merchants are increasingly using personalization to ensure that customers receive customized offers and discounts based on their past purchases and other factors.
5. In–App Purchasing: In–app purchasing is another key trend in mobile online sales. Applications such as gaming apps and mobile banking apps are now including in–app purchases that make it easier for customers to buy products and services within the application.
6. Mobile Optimization: Mobile optimization is essential for any merchant looking to maximize their online sales. Sites must be optimized to ensure that they are easy to navigate and optimized for mobile devices.
7. Social Commerce: Merchants are increasingly taking advantage of social media platforms such as Facebook, Twitter and Instagram to market their products and services. Social media platforms have made it easier for merchants to reach and engage with customers.
8. Voice–Enabled Shopping: Voice–enabled shopping has quickly become one of the leading trends in mobile online sales. Companies such as Amazon, Google and Apple have all developed their own voice–enabled shopping solutions that make it easier for customers to purchase items using their voice.
9. Augmented Reality: Augmented reality (AR) is rapidly becoming the next big trend in mobile online sales. Merchants are now using AR solutions to give customers a more immersive shopping experience.
10. Chatbots: Chatbots are being used by merchants to provide customers with a more personalized shopping experience. Retailers are using chatbot technology to answer questions, provide product information and even provide customer service. These trends in mobile online sales are rapidly changing the way merchants and customers interact. Companies that are able to capitalize on these trends are progressing in their digital transformation journey and will have a competitive edge over their rivals in the years to come.
Mobile commerce seems to be the next really hot thing in business, it’s been spreading around the world like a plague for the last few years. This year, for example, more than 1 billion Android devices will be sold in the world. This number is huge and these are just the devices that use Android. According to some research, soon there will be more people with smartphones on the planet, that people who have a toilet at home.
We can conclude, that mobile devices have been slowly replacing traditional desktop computers. So you better consider how your site or online store appears on a mobile phone.
Mobile Trades Are Booming…
Some mobile commerce stats, created by SPARKED
So if you have been thinking of starting a business or expanding your current one, don’t forget about considering the mobile revolution that is going to hit the world very soon. It has started and soon being mobile will become a matter of survival.
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