Roni Di Lullo Made А Fortune Selling Glasses… For Dogs – The Doggles Company Start-Up Story


Glasses for Dogs?! Are you kidding me? Many of you might think that this is just a funny story, but it’s completely real and actually totally innovative. In fact, it also turned out to be a really profitable and successful business idea, that created a fortune. Roni Di Lullo made millions by building a business around it. And here is her story…

The Doggles Company, src: https://woof.doggles.com/



One day when she was in the park, she saw her dog unpleasantly blinking, because of the strong sunlight. She got immediate inspiration and decided to make sunglasses for dogs. This was a totally crazy idea, nobody has made anything similar before. It was a completely competition-free niche and Roni made up her mind to give it a shot. Initially, she tried some different designs, then she sifted out the most successful ones and started mass production. The company she founded –  Doggles – has made millions selling this strange product. Her glasses were even purchased by the US government for the military dogs, which were supporting the US army in Iraq.

A dog wearing sunglasses "Doggles".

A dog wearing sunglasses “Doggles”. Picture: sxc.hu

The ‘pets market’ is more than a one billion dollar industry only in the United States! Many people are eager to buy really crazy things for their pets because they are like a member of the family. Roni just took advantage of this underestimated by many facts.

Crazy business ideas are a perfect marketing strategy. They are so strange to people, that the latter is eager to share them with friends. This is how these ideas spread really well, without any marketing efforts. In our case, many big media companies posted articles about Doggles. The glasses for dogs were ranked the 6th most useless invention ever by the big British newspaper Daily Mail for example. They were an interesting and curious topic and this helped Roni Di Lullo a lot on her way to success.

So if you would like to start a business, make sure you choose the craziest idea you come to. This helps a lot. The crazy ideas got marketed all by themselves, and many excited bloggers (like me) and journalists will write about the idea just because it’s crazy.

For those of you out there who happen to love your dog just as much as you love fashion, look no further than the Doggles Company. Founded on the idea that our canine companions should be able to enjoy life just as much as we do, this oneofakind company creates a variety of sunglasses and accessories designed specifically for dogs.

Whether you‘re looking for some caninesized goggles that are perfect for a summertime dog day at the beach, or some stylish sunglasses that will help keep your furry friend looking fashionable, Doggles has got you covered. With a wide range of sizes and shapes available, you can be sure that Fido is getting the perfect pair for his unique face shape. Not only are their products stylish and comfortable, but the frames are also made from a durable plastic that is built to last for years to come.

Not only does Doggles creates products for our fourlegged friends, but they have also gone the extra mile to ensure that their products are 100% safe for your pet. All of their eyewear is UV400 UV protection rated, which means that it filters out both UVA and UVB rays. This is especially important if your pup spends a lot of its time in the sun, as its eyes can be especially sensitive to direct sunlight.

Additionally, the lenses are made from shatterproof polycarbonate that can flex and contort to prevent breaking. For those of us who are worried about fashion, Doggles offers an array of styles that are sure to please every dog owner and their pet. From classic aviators to sporty shades, your pup will look stylish and handsome any time of year. And with such an array of colors and lenses available, there‘s sure to be something for everyone, no matter what kind of look you‘re going for.

If your pup loves to travel, or you‘re planning a funfilled vacation overseas, Doggles Company has conveniently created products that fit into travelers’ budgets. With a variety of products available for a fraction of the cost of traditional pet sunglasses, you can keep your pup looking fashionable as you explore all the sights and sounds of the world without breaking the bank.

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